Meta Quest 2: Expose Yourself
April 2022
Competing in the American Advertising Federation’s National Student Advertising Competition (NSAC) 2022, I acted as a copywriter on the representative team from Webster University.
Our task was to bring the Meta Quest 2 to students 18 to 24 - framing the headset as a must-have college essential. The Expose Yourself campaign stands as a definitive answer composed by a hardworking team of talented, hardworking students.
As a copywriter, I composed writing for scripts, presentation materials, as well as other content used throughout the campaign. I additionally assisted with video co-production and other facets of the campaign where my efforts could contribute to the project. Earning third place in District 9, and the Most Creative Campaign Award, the campaign was an invaluable experience.
Make it visual.
As a copywriter, I was tasked with scripting and additional co-production of video shorts used in the final campaign presented in NSAC 2022 District 9. The ad series Exposed on Main focuses to capture the audience’s attention and revamp Meta’s brand voice.
Make it experiential.
I assisted in conceptualizing and curating the The Exposure Lab: an interactive and engaging retail activation that transcends the standard display, and invites the audience to expose themselves to the Meta Quest 2 headset.
